S. Bradley (Brad) Lawson

Founder and Principle Consultant

Dynamic executive sales leader and commercialization consultant with over two decades of experience leading sales and commercialization efforts in the healthcare ecosystem. I specialize in guiding digital health startups and global organizations through market entry, growth, and achieving product-market fit, with expertise spanning MedTech, diagnostics, SaaS solutions, medical devices, and digital health.

I’ve held key sales leadership roles at Roche, Philips, and most recently completed a successful exit as Chief Commercial Officer at Primasun, where I drove commercial strategy and led the organization through acquisition by ResMed.

Past Employers Include:

Primasun

F. Hoffmann-La Roche AG (Roche)

Koninklijke Philips N.V.

Veradigm ,Inc.

Primasun • F. Hoffmann-La Roche AG (Roche) • Koninklijke Philips N.V. • Veradigm ,Inc. •